Effective from 20 February 2015
Collection of Personal Information
We collect personal information from you (such as name, address, telephone number, email address etc) when you complete registration or enquiry forms, order any products or services, participate in message boards, blogs or any other user generated content facilities or send emails to us. Please do not submit your personal information to us if you do not wish us to collect it.
Cookies and similar technology
Cookies are pieces of information which include a unique reference code that a website transfers to your device to store and sometimes track information about you. A number of cookies we use last only for the duration of your web session and expire when you close your browser. Other cookies are used to remember you when you return to the Site and will last for longer. A web beacon is a small graphic image placed on a web page that is designed to allow us to monitor traffic on the Site or within electronic communications.
- remember that you have used the Site before; this means we can identify the number of unique visitors we receive to different parts of the Site. This allows us to make sure we have enough capacity for the number of users that we get and make sure that the Site runs fast enough;
- remember your login session so you can move from one page to another within the Site;
- store your preferences or your user name and password so that you do not need to input these every time you visit the Site;
- customise elements of the layout and/or content of the pages of the Site for you;
- collect statistical information about how you use the Site so that we can improve the Site; and
- gather information about the pages on the Site that you visit, and also other information about other websites that you visit.
Some of the cookies used by the Site are set by us, and some are set by third parties who are delivering services on our behalf such as our advertising partners who serve advertisements that they believe are most likely to be of interest to you, based on information about your visit to the Site and other websites (this information is anonymous in that it does not include your name, street address, email address or telephone number). For more information about this type of online behavioural advertising please visit:
The site of the Internet Advertising Bureau www.youronlinechoices.co.uk
The Network Advertising Initiative (NAI) control page www.networkadvertising.org/choices/ or
www.aboutads.info/choices/ the Digital Advertising Alliance’s self-regulatory program for online behavioural advertising control page.
Most internet browsers accept cookies automatically, but usually you can alter the settings of your browser to erase cookies or prevent automatic acceptance if you prefer. If you choose not to receive our cookies, you may not be able to use some of the core features of the Site. You can learn more about cookies and how to reject cookies using different types of browser by visiting www.allaboutcookies.org.
We have enabled Google Analytics features for the Google Display Network.
Using the Ads Settings, visitors can opt-out of Google Analytics for Display Advertising and customize Google Display Network ads.
We also encourage you to point visitors to Google Analytics' currently available opt-outsfor the web.
Beat The Brochure and third-party vendors, including Google, use first-party cookies (such as the Google Analytics cookies) and third-party cookies (such as the DoubleClick cookie) together to report how your ad impressions, other uses of ad services, and interactions with these ad impressions and ad services are related to visits to your site.
a) Our cookies
A description of the main cookies we use and of the general purpose we use these for is provided below:
|Type and duration (i.e. session only or persistent)|
|_anonymousUserDetails||Remembers your login session so you can move from one page to another within the website.||Session expires after 20 minutes of inactivity.|
|.ASPXAUTH||This cookie is used to determine whether a user is authenticated.||At end of session.|
|ASP.NET_SessionId||This cookie is used to store and retrieve values for the user as they navigate through the site.||At end of session.|
|AWSELB||This cookie used to ensure visitors to the website stay on the same server they originally connected to. This makes caching more effective.||Session expires after 20 minutes of inactivity.|
|fbm_1*************9||This cookie is used to allow the facebook login to the site.||Persistent 4 hours.|
|fbsr_1*************9||This cookie is used to allow the facebook login to the site.||Persistent 4 hours.|
|P160777||This cookie establishes the logged in status of the user.||Persistent 1 day.|
|rsi_segs||This Cookie is used to allow Audience Science to store information that can be used to profile users anonymously to engage relevant audiences.||Session expires after 20 minutes of inactivity.|
|SearchCookie||This cookie is used to retain the search values of the searches that the user undertakes on the site.||At end of session.|
|Search_Overseas||This cookie is used to retain the search values of the searches that the user undertakes on the overseas section of the site.||At end of session.|
|Search_AllInclusive||This cookie is used to retain the search values of the searches that the user undertakes on the All Inclusive Holidays section of the site.||At end of session.|
|Search_Shorts||This cookie is used to retain the search values of the searches that the user undertakes on the City breaks section of the site.||At end of session.|
|showEmailPopup||This cookie is used to ensure that the newsletter signup popup between the search and results in only shown to the user once every 6 months.||Persistent 6 Months|
|This cookie anonymously tracks when a page has been visited.||At end of session.|
|This cookie anonymously groups events and page visits by session.||Session expires after 20 minutes of inactivity.|
|This cookie stores user preference to accept Cookies.||Session expires after 20 minutes of inactivity.|
|Beat The Brochure.com||Registration - this user account cookie enables registered account holders to be presented with their customised account area.||Persistent 2 years.|
b) Third party cookies
Cookies are also set by third parties on the Site. More information about cookies placed by third parties and how to restrict or block their cookies can be accessed by following the link to their website.
|Name||Purpose/typical content||Type and duration||How to reject or delete this cookie|
|Addthis||Addthis set cookies to deliver advertisements that are relevant to your interests or behaviour online such as visiting a particular advertisers website and products.||Persistent up to 3 years.||www.addthis.com/privacy/opt-out|
|Adnxs.com||This cookie is used to identify web browsers and store data for advertising purposes, including interest-based advertising, to store ad delivery and reporting data, to track users' responses to ads, for server load-balancing and similar technical purposes. The Platform uses non-unique cookies to store users' opt-out choices.||Non-personally identifiable information is stored in non-aggregated form for up to 12 months. Aggregated data is used for reporting and analysis, and may be stored in the Platform for up to 2 additional years.||appnexus.com/en/company/platform-privacy-policy#choices|
|Audience Science||The cookie collects, measures and segments user interests from their web behaviour on this and other website and delivers interest based advertising based on the user's market segment.||
Between 2 and 5 years.
|Bluekai.com||Bluekai uses non-personally identifiable cookies and pixel tags to collect and store Preference Data.||Persistent 6 months (NB also Pixel gif with life of 6 months).||bluekai.com/consumers.php#optout|
|Doubleclick (Google) id||This cookie is used to serve advertising, deliver and report on ads served on the website. The cookie also tracks what advertisments the user has seen and how often.||Persistent 2 years.||www.doubleclickbygoogle.com/|
|The facebook cookies are used to let Facebook know you are logged in to Facebook, to help you use social plugins and share buttons.||Persistent up to 2 years.||www.facebook.com/help/365596123604315|
|Flashtalking.com||This cookie is used to deliver advertisements that are relevant to your interests or behaviour online such as visiting a particular advertisers website and products.||Persistent 2 years.||www.flashtalking.com|
|Google Analytics||These cookies collect statistics on visitors to the site, where vistors have come to the site from and the pages they visited. This helps us to understand how people use the site and to make improvements to our site.||Persistent 2 years.||tools.google.com/dlpage/gaoptout|
|Mathtag.com||MathTag.com is a domain used by MediaMath to place cookies, on behalf of its customers, on the computers of visitors to our selected customer's websites and who may view our customer's display advertisements.||Persistent up to 3 years.||www.mediamath.com/privacy-policy/|
|Sensic.com||This is a Google AdSense Third party vendor. As such they set cookies to deliver advertisements that are relevant to your interests or behaviour online such as visiting a particular advertisers website and products.||Persistent 5 months.||www.sensic.net/index2.html|
|Smartadserver.com||This cookie is used to serve advertising and deliver and report on ads served on the website. The cookie also tracks what advertisments the user has seen and how often.||Persistent 2 years (NB also Pixel Gif with life of 9 years).||www.smartadserver.com/privacy-policy|
|Tubemogul.com||Cookies are used by Tubemogul to collect, measure and segment user interests from their web behaviour on this and other websites to deliver interest based online video advertising based on the user's market segment.||Persistent 10 years.||www.tubemogul.com/compliance/privacy-policy/|
|Yieldmanager.com||Ad.yieldmanager.com is a tracking cookie that tracks you across websites, thus recording your user behaviour.||19/01/2038||ad.yieldmanager.com/opt-out|
The DoubleClick DART cookie is used by Google in the ads served on publisher websites displaying AdSense for content ads. When users visit an AdSense publisher's website and either view or click on an ad, a cookie may be dropped on that end user's browser. The data gathered from these cookies will be used to help AdSense publishers better serve and manage the ads on their site(s) and across the web.
- Google's use of the DART cookie enables it to serve ads to your users based on their visit to your sites and other sites on the Internet.
The following is a list of sources of third party AdSense ads. This list as of time of viewing, may not be up to date as Google may add others in the future, To see the latest list provided by Google, please visit Google Adsense Third Party Vendors.
In addition to cookies we use the following similar technologies in respect of your use of the Site:
- Pixel Gif’s - these are small image files that are placed within the body of our newsletters so we can understand whether these are read and if particular content in the newsletter is of interest. This way we can improve the relevance of the content of our communications to our readers;
- Flash cookies ? We may use Adobe Flash Player to display video or image content. It may not be possible to block or restrict flash cookies using your browser setting, however information on how to control flash privacy and security settings is available from the Adobe website at: www.adobe.com/products/flashplayer/security
Use of Your Information
By using this Site, you agree that we may collect, hold, process and use your information (including personal information) for the purpose of providing you with the Site services and developing our business which includes (without limitation):
- personalising your visits to the Site to improve the services provided to you;
- informing you about the latest changes to the Site, products, services or promotional offers that you might find interesting;
- customer service and support;
- communicating (and personalising such communication) with you;
- enabling you to share our content with others e.g. using an 'Email a friend' or 'Share this' functionality;
- conducting market research; and/or
- carrying out technical and statistical analysis to measure the performance of our services and the Site.
Sharing Your Personal Information
We want everything to go smoothly for you with your holiday booking / enquiry and therefore may share your booking information with airlines, accommodation providers and transfer / tour operators if necessary. This helps us provide certain services and to process your booking. We take full responsibility for your information, and will use reasonable endeavours to make sure proper security measures are in place, and that we control the use of your information by these suppliers and partners. By using the Site, you consent to the transfer of your personal information outside of the European Economic Area (where controls on data protection may not be as strong as the legal requirements in this country).
The telephone number you call us or one of our partners from, along with any other number you provide on the call, may be used to contact you for booking / enquiry purposes. Personal information may be provided to security or credit checking companies, government or regulatory bodies, or as required by law.
Our suppliers and partners may collect, use and share with us, your personal information and information about your enquiries, bookings, transactions and interactions with them. We would like to hold your information (including email address and phone number(s)) for Beat The Brochure marketing purposes. You will be asked for your consent before any marketing takes place, if consent is granted we may use your personal information to contact you by email, fax, telephone, SMS, social media, electronic messaging or post - with information and or offers on products, services, discounts or promotions (provided by us) that we think may be of interest to you. For marketing purposes your information will be stored within our email database Smartfocus and in the instance of SMS marketing will be processed by our SMS provider Text Local. At any point you can refuse or OPT out of marketing messages by simply clicking UNSUBSCRIBE on one of our emails or contact our Customer Support Team on 0207 7411305.
Personal information may be provided customer review sites to Feefo and Trustpilot in an endeavour to monitor customer satisfaction and a premium service.
We may transfer, sell or assign any of the information described in this policy to third parties as a result of a sale, merger, consolidation, change of control, transfer of assets or reorganisation of our business.
Keeping Your Personal Information Secure
We take the security of your personal information very seriously and have appropriate physical, technical and administrative procedures in place to help protect your personal information from unauthorized access, use or disclosure as required by law in England. We may use third party companies to manage collation, process and storage of your personal data on your behalf. These companies are carefully selected and screened to ensure maximum protection of your security and privacy and are permitted to use the data only in line with our instructions.
If you believe any of your personal information that we hold is incorrect, please write to us immediately. We cannot be held responsible for any problems arising from inaccurate information that you have provided to us.
Accessing Your Personal Information
Beat The Brochure Limited
137-144 High Holborn
We may charge a small administration fee (not exceeding the maximum permitted by law in England) in relation to fulfilling a request for access to personal information.
Unsubscribing from emails or changing the consents you have given
If you wish to unsubscribe from emails from Beat The Brochure.com, please click on the unsubscribe link in your email or amend your email preferences in the preference centre in My Holidays.
To change the consents you have given us for future marketing activity, please write to:
Beat The Brochure Limited
137-144 High Holborn
Please provide your full name, full address including postcode, full email address, and the details of the request. We will endeavour to update your record as soon as we can.
Where you send us testimonials, reviews, comments or other such material (“the materials”) relating to your booking with us, you agree that we are permitted to publish these materials, or extracts of these materials on our website, marketing material or otherwise as we see fit. You disclaim any proprietary or other rights you may have in the materials, and agree that such materials can be freely used by us for any reason whatsoever, without your further permission. Please note that we will not publish your full name, address or contact details on our website and this shall remain confidential at all times.