Last year saw a satisfying increase in the number of international tourists choosing the Western Cape region for their South Africa holidays, according to its tourist board.
Tourism Cape Town declared 2010 “an excellent year” for Cape Town holidays and the surrounding area, with more people taking cheap flights to South Africa and enjoying the attractions and hospitality of the Western Cape’s cheap hotels, restaurants, wineries and spectacular scenery.
At a press conference in Durban, Cape Town Routes Unlimited chief executive Calvyn Gilfellan said that last year there was a 15 per cent rise in the number of international tourists arriving for their South Africa holidays. Mr Gilfellan added that the especially good performance of the Western Cape’s tourism industry proved that it was a “truly world-class destination”, with over 80 per cent of first-time holidaymakers revealing their wish to come back again.
The Western Cape’s successful year in tourism was also highlighted at the press conference by the region’s finance and tourism minister Alan Winde, who said that South Africa holidays had benefited greatly from the 2010 FIFA World Cup. “In the Western Cape we went all out in 2010 to ensure that tourists visiting our shores would return with their family and friends. The message for Cape Town and the Western Cape being a value for money destination with top-class infrastructure and friendly service was communicated successfully to tourists,” he said.
Western Cape tourism representatives are launching a new marketing campaign later in the year to make sure that the World Cup boost to South Africa holidays is built upon throughout 2011. Cheap flights to South Africa are available from airports across the UK, with carriers such as British Airways.